Branding, Website, Digital Menus, Geo Marketing & Social Strategy
Overview
The Page Lounge is a stylish hospitality venue in Gravesend, Kent — offering modern food and drink experiences with a vibrant atmosphere. When they launched in 2021, they partnered with Lollyjay Concepts Ltd to build a digital foundation that would attract customers, drive engagement, and elevate their brand presence both online and offline.
Challenges
- New venue with zero online presence.
- Needed an easy, digital way for customers to access menus.
- No local search visibility in Google.
- Needed regular updates to reflect seasonal menus and promotions.
- Wanted to grow reviews, footfall, and social excitement.
What We Did
1. Full Website Build
We designed and developed pagelounge.co.uk from scratch.
- Fully responsive layout.
- Easy navigation for menus, bookings, contact & location.
- Aesthetics matched to brand personality.
- Updates implemented annually to keep the site fresh.
2. Digital Menus & QR Integration
- Converted traditional menus into digital menus.
- Printed QR codes on every table for fast customer access.
- QR menus reduced printing costs and improved the customer experience.
3. Google Business Optimisation
- Created and fully optimised the Google Business Profile.
- Added accurate business information, images, categories, services, opening hours, menus, and booking links.
- Users now find The Page Lounge via Search, Maps, and direct calling.
📈 Results:
- 5000+ yearly visits on Google Business for directions, calls & info.
- Over 100 five-star Google reviews, boosting local trust and visibility.
4. Snapchat Geolocation Tag
- Designed a custom Snapchat GeoTag for The Page Lounge.
- Customers posting stories from the venue see a branded location tag.
- Creates free user-generated promotion every time someone shares.
5. Launch & Seasonal Social Campaigns
- Series of social ads and posts driven around key lunch and seasonal promos.
- Helped generate buzz and increase footfall.
Results Snapshot
✨ 5000+ annual Google Business visits
⭐ 100+ five-star reviews
📍 Snapchat Geotag active & visible
📱 Digital menus adopted venue-wide
Client Testimonial
“Lollyjay Concepts didn’t just build us a website — they helped us create a whole digital presence that connects with our customers. Our Google views, reviews, and bookings have soared because of their work!”
— Owner, The Page Lounge
Conclusion
The Page Lounge project demonstrates how a cohesive digital strategy — combining website, social, local SEO, interactive menus, and user-driven geo-tagging — can transform a venue’s visibility and customer engagement. Lollyjay Concepts continues to support annual refreshes to keep content relevant and compelling.